SUCCESSFUL sales letters address
the following 3 SELFISH questions:

1. Who cares?
2. So what?
3. What’s in it for me?

This may seem brutally obvious (or not), yet many
online marketers still write to impress themselves.
Sorry to burst your shiny bubble, but, unless you’re
only trying to sell to yourself, NOBODY CARES about
your ad as much as you do!

You KNOW it’s true. Your reader is looking at your offer
for THEIR reasons only, NOT YOURS. They only care about
what THEY want. I do it, you do it… every audience is
the same. (Aren’t we a selfish bunch )

Really though. When you’re reading something, anything
at all, if it doesn’t grab at you NOW, you move on, don’t
you? Your readers will do the same. You have to capture
their attention IMMEDIATELY by addressing the following
questions:

WHO CARES? —
Seriously… why should your readers care? Just because
you do? Uhhhh… NO! You have to get at something they
TRULY CARE about.

SO WHAT? —
Why does your writing matter? Just because YOU think
it’s important or interesting, it doesn’t mean your
reader will agree. Is it REALLY important or interesting
to the READER?

WHAT’S IN IT FOR ME? —
What will your reader get out of your offer?

Imagine what your reader wants. Get in deep at their
emotions and understand what they care about. Once
you’ve figured that out, you’ve got the UPPER HAND.

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About the Author:

Carmen Maranon :: www.MarketingChick.com
Subscribe to my journal for weekly Results-Only Internet
marketing action plans delivered straight to your inbox…
I’ll show you how to squeeze out *Every Last Drop* of PROFIT
from your marketing efforts, no matter what your experience
level, or how much traffic you’re currently receiving.

http://journal.marketingchick.com

(c)2001 MarketingChick.com. All rights reserved.

I receive requests for free marketing help on a daily basis.
Some asking for quick advice, while others ask for a
complete, detailed marketing plan (I kid you not).

Now, as much as I’d love to help each and every one of these
people with all the free advice I can possibly give, I’ve
come to realize that I can no longer continue to do this.

I didn’t like the thought of having to turn people away when
they asked for advice. But, just a handful of requests grew
to 25… 50… there are even days, when I receive almost
100 requests for free Internet marketing help.

You see, I was working so hard at giving free help, that
I was beginning to jeopardize my relationship with my
paying my customers.

I also started to see a trend… many of those who would
write to me with “quick” questions would come back later
asking for more free help on how to use techniques they
read about in *someone else’s* most recent eBook that
they bought for $75 AFTER I gave them free advice!

These freebie seekers were stealing my time and energy
away from my *REAL* clients. I was giving them so much free
help, that they didn’t feel the need to buy anything from me.
It took me a while to face this reality, but I’ve finally
come to terms with it.

Now, my e-mail addresses sends back an autoresponse,
notifying senders that I’m not available for free marketing
help. If they have questions about my products and
services, they’re asked to complete a form on my website,
where I list all the Internet marketing services I offer.

Sure, I get the occasional “hate mail” in response to my
message, but, free help *is* available at AskCarmen.net, and
a membership to my Internet Marketing Support Network is
currently just $19.95 a month for beta testers.

If they don’t feel receiving unlimited marketing help from me
for a full month is worth even $20, they must not see any value
in it, so, why bother asking me for help at all?

There are plenty of people out there who will try to waste
your time and energy. Know what you are worth, and respect
yourself, because if you don’t, it could affect your
relationship with those who believe you are worth everything
they are paying you for – and MUCH MORE!

- – - – - – - – - – - – - – - – - -
About the Author:

Carmen Maranon :: www.MarketingChick.com
Subscribe to my journal for weekly Results-Only Internet
marketing action plans delivered straight to your inbox…
I’ll show you how to squeeze out *Every Last Drop* of PROFIT
from your marketing efforts, no matter what your experience
level, or how much traffic you’re currently receiving.

http://journal.marketingchick.com

(c)2002 MarketingChick.com. All rights reserved.

Look at some of your favorite marketing sites… those
you’ve bookmarked because the writer of the ad promised
to teach you how to become successful.

“I’ll show you how to increase the number of your opt-in
subscribers without paying for leads, using worthless
free services, ad swaps, etc.”

“Get more traffic to your site quickly with my super duper
1-2-punch method that’s easy enough for even my legally
blind, 91 year old grandmother to pull off!”

“Learn how to whip up sizzling ad copy that will increase
your sales and have visitors begging you for more!”

You read over these magic pages with drool sliding down
your chin, and excitement in your heart. You whisper
under your breath, “This is definitely the solution
to boost profit for my business!”.

You download the material (or access the membership site)
and as soon as you get your burning eyeballs on the
product, you shout in anger, “This is a scam! I’m not
getting what I thought I was getting. I better get
my money back!”.

(Maybe you’re not all that dramatic and just quietly
feel like you keep seeing the same old information
that’s not exactly for you…)

Sound familiar?

PEOPLE… these sales letters are *NOT* lying to you!

* You CAN increase your subscribers for free.
* You CAN get more traffic to your site quickly and easily.
* You CAN write copy that will greatly increase your sales.

Yes, You Can!

“But, but, but… those ebooks and courses say I have to:
write articles to show potential customers I really know
what I’m talking about… team up with other webmasters…
practice writing copy by rewriting an already proven copy
on paper by hand… put subscription boxes and pop-ups on
my sites… Conduct a split-test for all my marketing
material… research my market… participate in forums…”

Why, you are absolutely correct!

It ain’t sexy, is it?

That’s because you were hoping that…

Revealed inside the product is the address to a secret
website where hundreds of thousands of people gather and
wait for you to find them so they can all subscribe to
your newsletter and make you a millionaire.

Or maybe someone will finally confess that those
“guaranteed hits” programs can really work, and the
traffic you get from them are really targeted to exactly
what you’re selling, and there really is a place where
you can spend just $10 for a gazillionbillion “hits”
that will convert to a bazilliontrillion new customers
anxious to throw their life savings at you.

How about a magic word, number, or whatever else you
fantasized about… that you simply insert into your
existing site or copy, transforming it into a wild and
uncontrollable money machine without having to put
any effort into learning how to write…

Whoa there, hot stuff! Take a cold shower and come
back in 10 minutes.

Look through your hard drive and see just how many
marketing products you own. Have you read through
them all? Do you put into practice, split test,
and fine-tune all that they teach you?

How many articles have you written for the market
you’re targeting? Are you testing different pay-per-click
techniques? Do you split test your web and sales copy?
Name 20 webmasters or online business owners you’ve
contacted to possibly team up with.

What inspired me to write this is an e-mail I received
from someone who asked to cancel his Internet Marketing
Support Network membership.

“Cancel my account and refund my money [$1]. I need to
make money ASAP, but, what you teach in there is how to
find and create products and instructions on how to sell
it on the Internet. That’s not what I’m looking for.”

So, what were you looking for? To pay a buck and wake
up the next morning to find thousands of dollars in your
bank account just for being a member?

It’s an inevitable fact. No matter what those sales
letters say, you must be prepared to sweat. It takes effort,
testing, persistence, perseverance and constant improvement
and fine-tuning to be successful.

No matter how boring a technique or strategy may seem,
give it a try. You won’t find it so dull once you start
seeing the orders come in : )

I’m SO not sexy. I’ll leave that to JLo and Ben.

- – - – - – - – - – - – - – - – - -
About the Author:

Carmen Maranon :: www.MarketingChick.com
Subscribe to my journal for weekly Results-Only Internet
marketing action plans delivered straight to your inbox…
I’ll show you how to squeeze out *Every Last Drop* of PROFIT
from your marketing efforts, no matter what your experience
level, or how much traffic you’re currently receiving.

http://journal.marketingchick.com

(c)2004 MarketingChick.com. All rights reserved.

Dr. Robert Anthony, author of, “The Ultimate Secrets of
Total Self-Confidence” writes:

“The most important thing to remember about desire is that
if you have the desire to do anything creative, you also
have within you the means of fulfillment…”

“In other words, whatever desire you have, no matter how
far-fetched it may seem, carries with it the ability and
mechanics to make it become reality.”

Let’s take my 3 year old, Joshua, for example.

He’s a very cautious little guy… I admit, I’m to blame.
Never wanting him to get a ‘boo boo’, I taught him to
always be very, very careful to avoid getting an ouchie.

When he plays Power Ranger, he pretends to leap from tall
buildings by jumping off the very bottom step. He never
jumps off the couch like most other kids, but, instead, he
escapes from the monsters by sliding off the couch and
rolling across the floor.

Too young for preschool, and being the only grandchild from
both sides, he’s never exposed to children his age, and
‘carefully’ plays with his mommy, day in – day out.

And then it happened. I was asked to babysit my friend’s
two children, ages 1 and 3. The 3 year old, Jayson, is one
month older than Joshua.

I played with the 1 year old as I watched Joshua and Jayson
play “dinosaur, monster, police truck”. Running around the
family room, screaming and laughing, jumping and
dropping… when suddenly, they climbed up the sofa,
yelled, “Power!”, bent their knees, and Jayson jumprf up
into the air, then dropped down on the floor on both feet -
as my Joshua looked on, his eyes wide with excitement.

Keeping in mind that my poor sheltered son’s definition of
taking a risk is, jumping from the fluffy bedroom carpet,
onto the bathroom tiles…. imagine my surprise when Joshua
followed suit without batting an eyelash.

Now he’s a mean, green, jumping machine. Constantly jumping
off sofas, beds, coffee tables… you name it. If he can
climb it, he’ll jump off of it.

This is “social proof” at work.

Dr. Cialdini, author of, “Influence Science and Practice”
writes: “The principle of social proof operates most
powerfully when we are observing the behavior of people
just like us” “Therefore we are more inclined to follow the
lead of a similar individual than a dissimilar one.”

There’s no doubt jumping off the big, fluffy, couch has
crossed Joshua’s mind, even before Jayson came along. He
just never witnessed anyone doing it… let alone a boy
just like him. He didn’t know it was possible… how could
he? For the past three years, he did exactly as his mommy
did. And mommy never jumped off the couch like that.

Let’s move the focus to the adults. How many times have you
fantasized making a million dollars a day? That would be
fantastic, wouldn’t it? But it’s just a fantasy, right? Or
is it?

Recently, a virtually unknown man by the name of John
Reese, made over one million dollars within 24 hours of
launching his product. Many of you will quickly point at
his large network of Joint Venture partners. But the truth
is, we don’t care exactly *how* he did it at this moment…
only that he did.

John Reese, whose name and reputation has not yet widely
circulated as those of Gary Halbert, Jay Abraham, and Dan
Kennedy, proved to us that our dreams do not have to be
confined in our thoughts… it can be unleased and
transformed into reality.

Have you ever imagined making five million dollars in 24
hours? Or buying a $150,000 sports car as a surprise gift
for your husband? How about that spectacular ten million
dollar, 60-room, 12-car-garage mansion?

You don’t have to wait for someone else to come and ‘prove’
to you that it can be done. You thought it… if you truly
believe it… you can do it.

Be the proof, others will follow, and you’ll be a hero.

- – - – - – - – - – - – - – - – - -
About the Author:

Carmen Maranon :: www.MarketingChick.com
Subscribe to my journal for weekly Results-Only Internet
marketing action plans delivered straight to your inbox…
I’ll show you how to squeeze out *Every Last Drop* of PROFIT
from your marketing efforts, no matter what your experience
level, or how much traffic you’re currently receiving.

http://journal.marketingchick.com

(c)2004 MarketingChick.com. All rights reserved.

If you’re subscribed to as many ezines and newsletters
as I am, you’ve no doubt been inundated with daily
invitations to free teleconferences, teleclinics,
teleseminars, teletubbies, etc.

But, have you ever picked up the phone and called in?
I used to think, “Sheesh, not ANOTHER one!” until I
received an invite for a call held after 9pm when
I have free night time minutes on my cell.

It was surprisingly informative. I’m easily bored,
and not being able to actually speak to the people
on the phone was somewhat irritating, but, an audio
recording was available for download the following
day, so, I took it, burned it on a CD, and listened.

Well, I had to listen to it one more time with pen
and note pad in hand to *really* get it, but, I finished
with several pages of new information to test out!

That’s not to say I haven’t dialed in to any bad
calls… one gentleman seemed to have thought that
sounding like he had swallowed the phone was a bright
idea, on top of speaking at a rate of three words
per minute. But I digress…

Anyway, here are a few tips I’ve found helpful in
getting the most out of free teleconference calls:

1) Have a pen and note pad handy.

I like to jot things down the moment I hear
something useful or interesting, so I won’t forget
later. Also helpful if the conference organizers
won’t have a recorded copy available for download.

2) Burn the recordings on CD.

This way, you can listen to them in your car, while
you walk, work, and anytime your ears are free.

3) Keep your ears open for priceless nuggets!

No doubt the speakers will talk about something you’re
already aware of, but, keep your ears (and mind) open
to their unique approach to ‘ordinary’ things.

4) Look out for what the speakers are DOING to make profit.

After the call, check out the speaker’s websites and see
what s/he’s doing to bring in the cash. It’s one thing
to ‘listen in’ on how they’re bringing in the cash, but,
seeing them in action is putting this lesson on a whole
new level! Refer back to your notes and see exactly
how they practice what they preach!

Anyway, if you have the opportunity to listen in
on a free call, give it a shot! You might walk
away with some great ideas you wouldn’t have
thought of yourself!

* most free calls require you to pay for local/long
distance charges, unless they provide you with a
toll-free number.

- – - – - – - – - – - – - – - – - -
About the Author:

Carmen Sakurai :: www.MarketingChick.com
Subscribe to my journal for weekly Results-Only Internet
marketing action plans delivered straight to your inbox…
I’ll show you how to squeeze out *Every Last Drop* of PROFIT
from your marketing efforts, no matter what your experience
level, or how much traffic you’re currently receiving.

http://journal.marketingchick.com

(c)2005 MarketingChick.com. All rights reserved.