"THE POWER OF HYPNOTIC WRITING"
by Carmen Maranon of MarketingChick.com

Have you ever come across an ad that actually pulled at your
heart and eyeballs into the ad copy?  I have, and it's amazing
how words can really grab at me emotionally. It's like I've been
hypnotized, and I can't help but focus through the entire copy.

Here's how to write these "Hypnotic" ads:

1. What do YOU Want To Accomplish With Your Ad?

What is the purpose of your ad?  What is your goal?  What do
you want people to do when they read your ad?  Focus on your
objective: I will persuade people to visit my new site -- I'll
direct people to my autoresponder -- I will sway them to take
action on my order form -- etc.  By doing that, you will more
than likely accomplish exactly what you intended to do.

2. Get Their UNDIVIDED Attention.

We've all got stuff on our minds.  We're thinking about work,
bills, money, kids, health, relationships, and... yeah, well,
we're ALWAYS thinking and worrying about SOMETHING.  

What you have to do is to shake your readers up a bit and get
them to pay attention to YOU.  If you don't, your message will
just go in one eye and out the other (get it? get it?!!)

Here's how --  

Let's say you are targeting people in debt.  You know they're
worried about bill payments, money, college funds, establishing
credit, etc... so meet them there.  Let them know you have a
solution to their problem.  Grab at their emotions.  Make 'em
say, "Hey, that might solve my problem!"

Acknowledge what people are concerned about and you'll have
their undivided attention.

3. Give Your Readers What They Want.

That's easy!  They want solutions to their problems.  List
every possible way your reader will benefit from what you have
to offer.  Don't confuse benefits with features.  I bet you've
read elsewhere to list all your features, but I'll show you the
difference: 

Stating the electric toothbrush uses sonic waves, is a feature;
a benefit is letting your reader know that the sonic waves will
quickly whiten teeth and break down plaque and other bacteria
without using as much toothpaste or physical effort.

Everyone is always looking for a solution to something.
Do you have it?

4. Let Your Readers Sell Themselves.

"If I could show you a way to start on a MILLION DOLLAR
campaign that you can use over and over again, without sending
press releases, mailing to "safelists," or sending spam without
spending a dime, would you want it?"

It's a simple "Yes" or "No" question.  And since you'd be
targeting online marketers with an ad like this, your readers
will have to answer your question with an astounding, "YES!!"

5. Be Visual.

This can be done by using only text.  Let your readers "feel"
exactly what will happen once they use your product.

"Say *GOOD BYE* Forever to:
 - Wasting money on outdated marketing *secrets*
 - Hard to understand internet marketing manuals
 - Frustrations of search engine positioning
 - Wasting time with FFA & Classified sites
 - Getting nowhere with your online business"

6. Let 'Em Feel That Ordering From You Is The ONLY Option! 

Show your readers how it will be like if they don't
order from you -- continued poor marketing results... same
financial rut... same miserable weight... tell them how bad
things will remain if they don't take you up on your solution
to their problem.

7. Don't Make Your Ad Copy Look Like Work! 

Use short paragraphs and bullets to list your benefits.
Be sure to make your ad appear inviting.

Man, if someone handed me over an ad that looked like it
came right out of a technical manual, I would run - and
run real fast, real far!  

8. If YOU Don't Believe In It, You Can't Sell It.  

Ouch!  But it's true.  How can you persuade people to buy
something from you, if you don't believe in what you are
selling?  That's a no-go.  You must first be sold on what
you are trying to sell, because it really shows through.

I used to work for an Travel Agency Franchisor many moons ago.
There were 2 sales execs at that time -- one was there strictly
for the money, and the other honestly believed that owning the
franchise was the greatest opportunity ever.  In fact, he was
working there in order to save up and eventually buy his own
franchise.  Can you guess who closed most of the sales?

So there you go.  8 points to remember when writing your
ad copy to transform an ordinary *blah* sales letter into
a hypnotic persuasion machine!

- - - - - - - - - - - - - - - - - -
About the Author:

Carmen Maranon :: www.MarketingChick.com
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