Vol. 9 Issue 3 / Prequalifying Your Leads

Ingredients
    * A Quick Note From Carmen

      > He’s Rich, He’s Hot, and what a Big Heart! (and single too, I think  )

      > CarmenApproved.com creates Angry ‘Gurus’

    * PREMIUM CONTENT

      How to Prequalify Your Leads into *Micro Targeted* Leads.

    * Internet Marketing Action Plan

      > Access ClickBank.com’s Customer Lists for Free

    * This Week’s Feature Article

      How to Trigger a Successful Sale through

      the Power of Psychological Triggers

    * Ask Carmen!

      > Has Sp.a mming Suddenly Become a ‘Good’ Thing?

    * What We’re Talking About…

      > Why Can’t You Give Me Services For Free?

      > Instant Downline Building @ the Achievers Forum

    * AimDIRECT Marketing Toolbox

      > Type Pilot: Typing just got easier!

    * Subscription Management 
A Quick Note From Carmen
Hi!
I hope you’re all enjoying your weekend so far : )
I’d like to welcome all new subscribers! I’m so pleased

to have you here with us, and hope you find AimDIRECT

insightful, informative, as well as entertaining!
***
He’s Rich, He’s Hot, and what a Big Heart!
In March 2004, marketers from all over the world paid

$4,500 a seat to listen to John Reese for three days.
Why? He’s generated over 1.56 BILLION visitors to his

websites and made millions of dollars. This is the

guy who is quietly making $65,000 a MONTH from

just ONE of his affiliate programs!
Even if you weren’t able to attend, you’re in luck.

John will send straight to your door: 7 DVD video

footage from the workshop, 2 Training Guides (to follow

along while watching the DVD’s), 6 CD Tutorials (stuff he

didn’t teach at the workshop!), and all the blueprints to

learn everything taught at his workshop - and more!
And you won’t have to dish out $4,500 for it too…

you get the entire home-study course at about 78%

discount, PLUS, you can break it up into 3 payments.
Click Here to download the special report, watch the

video, and get your name on the Pre-Launch List.
If you already have the report, be sure to get your

name on the “Traffic Secrets” Pre-Launch List

(form right below the video) so you’ll be contacted

by John himself on August 17 as soon as the

course is released!
I’ve already received my prelease package : ) All 6

blueprints are on my wall next to my desk… well, except

for his crazy, website traffic sheet. That one is

hanging next to my monitor!
I love it - wish I could share everything that’s included

in the course with all of you right now, but, then we don’t

want John getting mad, do we?
P.S. In the pdf report, John mentions a “trick” on the

Google AdWords CD-Rom that practically guarantees an

increase in click-through rate… took me 5 seconds to do

this, and my click-throughs doubled almost instantly.
***
CarmenApproved.com creates Angry ‘Gurus’
I’ve just about had it with bigshots who get their undies

in a bunch just because I make it a habit to ’speak’ my mind.
Honestly, some of these guys are bazillionaires… why

should they care what I say? I’m just one little nobody.
See, there’s been a little change at the CarmenApproved.com

site. Instead of simply listing all the tools I recommend,

I’ve decided to invest a little more effort into that list

and added a 10-point rating for each product which includes:
* whether the product delivers what the sales letter promised,
* if the product is worth the price,
* my opinion regarding its quality,
* and the necessity factor

(if it’s something you should spend money on now).
I’m not even close to finished with the new format…

I’ve only updated two reviews. BUT, some people felt

insulted because I took down their product altogether,

and my visitors might think their stuff didn’t score

at least a 7/10.
You’d think their whole life depended on my dinky page!!
Note: Only products and services with an average score of

7 out of 10 will be posted here. Internet Marketing Support

Network members have access to my complete listing of

UNBIASED reviews - that means 0 out of 5 products too  
***
Well, enough chit-chat…

Enjoy this week’s issue!
Respectfully Yours,

Carmen Maranon

AimDIRECT Entrepreneur Ezine
P.S. Feast your eyes on the Marketing Chick Diary!
“The vision must be followed by the venture.

It is not enough to stare up the steps…

we must step up the stairs.” ~ Vance Havne
:: top ::
How to Prequalify Your Leads into *Micro Targeted* Leads.
(( Premium Content ))
A simple way to do this is to be as clear as possible when

you send an ad to your subscribers, so they know exactly who

this particular ad has been written for. Then offer them a

free gift, so irrisitable, they’ll jump to action in order

to receive it. This way, instead of “chasing after” your

prospects, these pre-qualified prospects will contact you.
It’s much easier to sell to those who come to you,

than to those you go after.
Weed out the “tire-kickers” by disqualifying them. Do this

by asking them if they’re looking to purchase a solution to

their problems now or for later. Put the people who answer

“later” into an autoresponder sequence. You want to work

on those who are looking to buy right now.
>> Get the full story.
:: top ::
Internet Marketing Action Plan…

Take a minute or two to DO IT NOW
Access ClickBank.com’s Customer Lists for Free
ClickBank.com is a great place to find potential Joint

Venture partners!
Visit ClickBank.com, click on “Shop The Marketplace”,

and browse through the categories related to your

target market.
At the top righthand side of the ClickBank Catalog, it

says, “Over 10,000 products ranked by popularity”.

That means, products higher up in the list makes

the most sales.
Take note of those top sites and approach the product

owners with your killer JV offer. They’ve got a hot

database of customers who have already purchased

products in your market.
It’s a good idea to sell your product through

ClickBank as well since you know these people are

comfortable with making payments through them.

If you’re not a ClickBank vendor, sign up here.
:: top ::
This Week’s Feature Article
How to Trigger a Successful Sale through the

Power of Psychological Triggers

by Joe Sugarman
A desire to buy something often involves a subconscious

decision. In fact, I claim that 95% of buying decisions are

indeed subconscious.
Knowing the subconscious reasons why people buy, and using this

information in a fair and constructive way, will trigger

greater sales response — often far beyond what you could

imagine.
I recall a time when I applied one of these subconscious devices

by changing just one word of an ad, and response doubled. I

refer to these subconscious devices as psychologal “triggers.” A

psychological trigger is the strongest motivational factor any

salesperson or copywriter can use to evoke a sale.
There are 30 triggers in all, some of which I will reveal to you

in a moment. Each trigger, when deployed, has the power to

increase sales and response beyond what you would normally

expect.
There are triggers, for example, that will cause your prospect

to feel guilty if they don’t purchase your product. Let me give

you an example. Whenever you receive in the mail a sales

solicitation with free personalized address stickers, you often

feel guilty if you use the stickers and don’t send something

back — often far in excess of the value of the stickers.

Fundraising companies use this method a great deal. You receive

50 cents worth of stickers and send back a $20 bill.
Another example are those surveys that are sent out asking for

you to spend about 20 minutes of your time filling them out.

Enclosed in the mailing you, might find a dollar bill included

to encourage you to feel guilty, and entice you to fill out the

survey. And you often spend a lot more than one dollar of your

time to do that.
Guilt is a strong motivator. I have to admit that I’ve used

guilt in many selling situations, in mail order ads and on TV –

with great success, I might add.
I call one of the most powerful triggers a “satisfaction

conviction,” which is a guarantee of satisfaction. But don’t

confuse this with the typical trial period you find in mail

order, i.e., “If your not happy within 30 days, you can return

your purchase for a full refund.” A satisfaction conviction is

different. Basically it takes the trial period and adds

something that makes it go well beyond the trial period.
For example, if I were offering a subscription, instead of

saying, “If at anytime you’re not happy with your subscription,

we’ll refund your unused portion,” and instead said, “If at any

time you’re not happy with your subscription, let us know and

we’ll refund your entire subscription price — even if you

decide to cancel just before the last issue.”
Basically you’re saying to your prospect that you are so sure

that they’ll like the subscription, that you are willing to go

beyond what is traditionally offered with other subscriptions.

This in fact gives the reader the sense that the company really

knows it has a winning product and solidly stands behind the

product and your satisfaction.
Is this technique effective? You bet. In many tests, I’ve

doubled response — sometimes by adding just one sentence

that conveys a good satisfaction conviction.
I received an e-mail from a company, a subsidiary of eBay,

requesting my advice. They had an e-mail solicitation that

wasn’t drawing the response that they had expected. What was

wrong?
Looking over what they had created, I saw several mistakes, many

of which would have been avoided if they knew the psychological

triggers that cause people to buy. Let me give you just one

example.
In the subject line of most e-mails that have solicited me, I

have been able to tell, at a glance, that the solicitation was

for a specific service or an offer of something that I was

clearly able to determine. Examples such as “Reduce your CD and

DVD costs 50%,” Or “Lose weight quickly,” pretty much told me

what they were selling. Was this good or bad?
The problem with those subject lines is that the reader was able

to quickly determine: 1) that it was an advertisement; and 2)

that it was for some specific product or service.
Most people don’t like advertising. And most people won’t make

the effort to open their e-mail solicitation if they think they

are getting an advertising message — unless they are sincerely

interested in buying something that the advertisement offers.
The subject line of an e-mail is similar to the headline of a

mail order ad, or the copy on an envelope, or the first few

minutes of an infomercial. You’ve got to grab somebody’s

attention and then get them to take the next step. In the case

of the envelope, you want them to open it. In the case of an

infomercial, you want them to keep watching, and in the case of

an e-mail, you want them open up the e-mail and read your

message.
The key, therefore, is to get a person to want to open your

message by putting something into the subject area of your

e-mail that does not appear to be an advertising message –

one that would compel them to take the next step. And the

best trigger to use for this is the trigger of curiosity.
There are a number of ways you can use curiosity to literally

force a person to take the next step. You can then use this

valuable tool to put a reader in the correct frame of mind to

buy what you have to offer.
Once again, all the principles apply to every form of

communication — whether it be advertising, marketing or

personal selling. And to know these triggers is the key to more

effective communication and most importantly, the avoidance of

costly errors that waste time and money.
———
Joe Sugarman, the best-selling author and top copywriter

who has achieved legendary fame in direct marketing, is

best known for his highly successful mail-order catalog

company, JS&A. Joe’s new breakthrough book, “Triggers,”

cracks the human psychological code by identifying 30

triggers that influence people to buy.
http://www.AimDIRECT-Ezine.com/go/go.php/040814-triggers
:: top ::
Ask Carmen!
>> Question:
Hi Carmen,
This is going to sound like I’ve lost my mind, but,

has sp.a mming suddenly become a ‘good’ thing?
I ask because I’ve joined several discussion forums,

and a few of them have specials days of the week where

they allow posting of ads. For example, one board

has a, “Sp.am Thursday”.
Now, from what I understand, if the owners of the board

*allows* posting ads, it’s not sp.am, right?
On top of that, the owners of the boards will send an

e-mail notice to all members on that day and announce,

“It’s Sp.am Thursday! You’re welcome to come and sp.am

us with your ads!”
This sounds pretty stupid to me. Please clarify!
Sincerely,

Sharon Kendall

Subscriber since ‘98!
>> Answer:
Hi Sharon,
It sounds ridiculous to those of us who understand what

e-mail/forum sp.am is. Without going into detail, e-mail

sp.am is commercial e-mail that is sent to you without

your request or consent, and forum sp.am is posts that

are blatant advertisements. Both, frowned upon by

the Internet community.
Now, the very fact the owner of these boards are inviting

their users to come in and post their ads… no longer

makes those ads unsolicited. Therefore, not sp.am.
~ Carmen
:: top ::
What We’re Talking About…
“Dano” believes those who sell Internet marketing products

must be a scam, if they won’t offer him to use their

products and pay for it *after* he makes money.
Post your thoughts at:
http://www.aimdirect-ezine.com/forum/index.php?showtopic=96
—
NEW! Instant Downline Building @ the Achievers Forum
Here’s how it works… be the first to post a new

network marketing program… the next person will join

under YOU, and it continues on and on!
Ready? Set… GO!
http://forum.aimdirect-ezine.com
:: top ::
AimDIRECT Marketing Toolbox
This week’s Featured Fr-eebie:
** Type Pilot **
With Type Pilot, you can type frequently used text fast

and easy. You just type a word, and Type Pilot will

automatically replace it with a line or a paragraph.

Type Pilot is useful for writing standard phrases such

as signatures, email addresses, URLs, phone numbers,

etc. The program will work with any text editor.
I didn’t even have to type that paragraph : )

I used Type Pilot!
Get It Here:
http://AimDIRECT-Ezine.com/go/go.php/toolbox
This week’s Access info:

Password: (in e-mail)
Note: I’ve moved the toolbox to the forums to eliminate

having to maintain more pages than I need to… please

be sure you’re registered (it’s fr.ee) and logged in

before accessing the thread with this week’s password.
:: top ::
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Tell your friends and colleagues about AimDIRECT Ezine!

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:: top ::
Tell Me!!
Send in your COMMENTS, QUESTIONS, and SUGGESTIONS

for AimDIRECT Ezine! Letters to the Editor will be

considered for publication unless the writer requests

otherwise. We reserve the right to edit your submission

for clarity and space. Initials will be used on request

only if your name and e-mail address is included.
Carmen Maranon, Editor
http://www.AimDIRECT-Ezine.com/contact/
:: top ::
—

“In helping others, we shall help ourselves,

for whatever good we give out completes the

circle and comes back to us.” - Flora Edwards
“Cherish your visions and your dreams, as they

are the children of your soul, the blueprints of

your ultimate achievements.” - Napoleon Hill

Legal Information…
Copyright © 2004, ALACAR Interactive Media, Inc.

and Carmen Maranon. All rights reserved.
We accept no responsibility whatsoever for the content,

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