Internet Marketing Consultant | Carmen Sakurai Maranon | Marketing Chick » Vol. 9 Issue 1 / Why I Wouldn’t Buy From You

Vol. 9 Issue 1 / Why I Wouldn’t Buy From You

Sun Mar 21, 2004 Ezine Issue0 comments... Start it up!

Ingredients

* A Quick Note From Carmen
> Scammed In Vegas… Marketing 101
* How To Tell If You’re Listing *Benefits* —
or, Just “Enhanced” Features.
* Internet Marketing Action Plan
You’ll meet entrepreneurs, CEOs and others
through me, my personal contacts, their contacts,
and so on… it’s a huge network, and FREE!
* Down ‘N Dirty — Carmen **UNCENSORED**
> Starting or Running and Ezine? Why I Won’t Buy from You.
* Ask Carmen!
> FREE Spam Filtering tool to block “Fake HTML” spam.
> Example of how NOT to ask me (or anyone) for help.
> Quick Internet (mini)business startup tip.
* AimDIRECT Marketing Toolbox
> Get More Customers Who Spend More Money More Frequently
* Tune In Next Week:
When I will tell you something about Adrian Ling, Bryan
Kumar, and Harmony Major - and it’s not an endorsement
for their products or anything like that…
* Subscription Management

A Quick Note From Carmen

Hi there!

I’d like to welcome all new subscribers! I’m so pleased to have you here with us, and hope you find AimDIRECT insightful, informative, as well as entertaining!

***

I’m so embarrassed…

This is my first issue since July 2003. I’ve been suffering from depression. With the combination of my parents taking back my sister (who’s been living with us since Feb ‘99) in January ‘03, only to send her right back in July ‘03… followed by my grandfather passing away in late October ‘03, I’ve found it incredibly difficult to continue with my daily routine.

I’ve found several very helpful resources to assist me in dealing with these issues… and have made a decision to get back on my feet and take charge of where I want to be at this time.

Anyway, here’s my attempt at getting back to ‘normal’.
Boy, it’s tough!

* * *

“Marketing-101 by a Vegas Scammer”

Check out my blog entry at:

http://blog.MarketingChick.com

My mom’s friend voluntarily handed $500 over to a thief in Vegas… a scammer so good at prequalifying his leads, he had her wishing she had more to give him!

***

Just a reminder…

I have a tendency to jump into “Japanese/Filipino” mode where my sentences come out sounding like an old Asian woman telling stories to her grand children as she rows a little boat across the river.

So, if you catch that, think, “Wow! Look how well Carmen speaks and writes in English!” - and ignore the fact that I’ve lived here in the U.S.A. for over 25 years.

***

Please keep an eye out…

if you want to personally work with me for a step-by-step automated Internet business building and promotion.

Sure, seminars, books, and e-courses are fantastic tools… but, how many times have you lost focus, motivation and enthusiasm just a few days after you’ve finished it? Think about that, okay?

(Not a reseller/JV promotion. I want to work with you via web and phone to quickly get your butt moving and make you some money to deposit into your bank account!)

Details will be sent immediately after I’ve sent this issue.

***

Moving forward… what better way to start “my” year by ticking off a bunch of fellow publishers - LOL! But, I know y’all will appreciate my honesty… and even get a chuckle or two : )

I can hear my Joint Venture list shriveling up…

Respectfully Yours,
Carmen Maranon

“The vision must be followed by the venture.
It is not enough to stare up the steps…
we must step up the stairs.” ~ Vance Havne

:: top ::

How To Tell If You’re Listing *Benefits* —
or, Just “Enhanced” Features.

(( Premium Content ))

You’ve been told by every guru and their mother-in-law…
Don’t list “features” - showcase your “benefits”!!

However, after reviewing hundreds of sales and web copies, it’s obvious most people still can’t distinguish between “benefits” from enhanced features (aka advantages).

Here’s a rundown:

1. A FEATURE is the characteristic of a product.
2. An ADVANTAGE is what the feature does to improve the customer’s current condition.
3. A BENEFIT is what the feature means to your customer.

A simple exercise to help you identify the benefits:

Product: Breath spray

Features:

1. It contains mega-concentrated ingredients
2. It comes in a small, nonobvious container
3. It has a mild citrus flavor

What would you choose as “benefit” for each feature above?

How about…

1. It only takes one quick spray to activate
2. It can be used discreetly
3. It tastes good

If your answers are similar to the ones above… you’ve
successfully listed the product’s Advantages.

Here’s the proper way to find the Benefits

1. The First characteristic of the product (feature) is that it contains
concentrated ingredients - what this feature does (advantage) is,
it only takes one quick spray to activate. What this means to your
customer (benefit) is…

>> Get the full story.

:: top ::

Internet Marketing Action Plan…
Take a minute or two to DO IT NOW

Networking & Masterminding - Absolutely Free.

You know, you don’t have to go at this alone… in fact,
Napoleon Hill explaned in “Think And Grow Rich”, that
successful people surround themselves with others who
help, advise, encourage, and motivate them to become
more than they could’ve ever been on their own.

A mastermind group creates power… access to
brilliance and intelligence that can never be
achieved by an individual on their own…

So, you’re invited to join my mastermind group.
It’s free - but, you are required to bring your
goals, ideas and determination!

Ryze is a networking service to help you grow your
business. You’ll meet entrepreneurs, CEOs and other
people through me, my personal contacts, your own
contacts, their contacts, and so on… it’s huge!

You’ll be able to organize your own network of people
through me, my contacts, their contacts, and so on!

http://www.marketingchick.com/ryze

Visit my network home page at:

http://www.marketingchick.com/ryze_marketingchick

Already a member?
Be sure to sign my guesbook and add me as a friend : )

:: top ::

Down ‘N Dirty — Carmen **UNCENSORED**

Starting or Running and Ezine? Why I Won’t Buy from You.
Hear the complete audio article:Get Your InstantAudio

I’ve recently started unsubscribing myself from many ezines:

* I’m tired of receiving sales letters “disguised” as articles.
* There’s nothing wrong with publishers endorsing products to their readers. I’ve purchased through endorsements because I felt I could trust the person making the endorsement.

If you’re thinking of starting an ezine:

* Maintaining a quality ezine takes work.
* Determine if you’re willing (or it is cost effective) to dedicate time into providing your readers with fresh, useful content.
* Write/find 50 articles your audience will find interesting.
* Upload them to an autoresponder sequence delivering one article every week.
* Send a “broadcast” message with your recommendations.
* Whenever you find new articles for your subscribers, add them to your sequence.

Get out of thinking that ezine subscribers are just people you can “sell to”
Brain Tattoo: Building a relationship with your audience
and providing your loyal readers with quality content is
absolutely critical for the success and profitablity
of your ezine.

:: top ::

Ask Carmen!

Welcome to the Very First “Ask Carmen” Audio Edition!

I did the best I can with this gigantic canker sore under my
upper lip (couldn’t have done it without “Kanka” by Blistex…
making this disgusting and painful sore more tolerable!!)
Hear the complete audio article:Get Your InstantAudio

We’ll cover three messages today:

* What to do with those “Fake HTML” spam.
* Example of how NOT to ask me (or anyone) for help (booo! hisss!).
* Quick Internet mini-business startup tip.

Resources:

* G-Lock SpamCombat
* Overture search term suggestiong tool
* GetResponse Autoresponder

:: top ::

AimDIRECT Marketing Toolbox

This week’s Featured Fr-eebie:

** The Buy Impulse **

26 Mind Control Tools That Get More Customers
Who Spend More Money More Frequently

This week’s Access info:
See e-mail for username & password

:: top ::

Tune In Next Week:

When I will tell you something about Adrian Ling, Bryan
Kumar, and Harmony Major - and it’s not an endorsement
for their products or anything like that…

These 3 individuals are very well known in the Internet
marketing scene, and a ton of people respect and admire
them… but, there are a few things I need to get off
my chest - stuff most others don’t address.

They have no idea I’m going to write about them…
it’s not a joint venture tactic… I just feel it’s my
responsiblity to let this out in public.

:: top ::

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In return, I’ll give you 1,000 AD VIEWS at the PREMIERE
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your AimDIRECT Ezine signup page!

Click Here to Join AimREFER

:: top ::

Tell Me!!

Send in your COMMENTS, QUESTIONS, and SUGGESTIONS
for AimDIRECT Ezine! Letters to the Editor will be
considered for publication unless the writer requests
otherwise. We reserve the right to edit your submission
for clarity and space. Initials will be used on request
only if your name and e-mail address is included.

Carmen Maranon, Editor

http://www.AimDIRECT-Ezine.com/contact/

:: top ::

—
“In helping others, we shall help ourselves,
for whatever good we give out completes the
circle and comes back to us.” - Flora Edwards

“Cherish your visions and your dreams, as they
are the children of your soul, the blueprints of
your ultimate achievements.” - Napoleon Hill
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